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The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is 'all hair is welcome'. Centred around dry, damaged tresses, The Kure Multi-Repair Treatment is a fast-acting rinse-out mask that also doubles as a leave-in treatment; the ultimate form of damage control, it works to strengthen your strands and repair damage in a mere 60 seconds! Think: freshly trimmed ends in a treatment. (We can dream...)